Earn up to 21 CEUs through NBHWC
CE-000083-1 + 6 Expert Classes
You want to have a legitimate business...
...but what do you need to do to officially create it?
You want to have a business that feels simple and easy to run...
...but what systems do you need to make that happen?
You want to work with clients who energize you and feel like the perfect fit...
...but where do you start with finding them and know if they are ready and committed to working with you?
You know part of the business is selling your services...
...but how do you do that without feeling pushy or "salesy"?
Have a legally protected business...
Have a business that feels simple & easy...
Work with clients who feel like the perfect fit...
Set a rate where you feel valued for your work...
You'll miss an important step in the process.
You won't be able to set up the systems you need to make it all work.
You don't know how to attract the right kinds of clients to you.
You don't know how to create a coaching offer that commands the right price.
Creating your ideal business means starting with the right core elements to create a foundation for long-term growth.
Whether you want to be part-time, take on 30+ clients a week, run group coaching programs, or bring on an Associate Coach, the first step is creating a foundation to set you up for personal success and grow with you.
Creating your ideal business means starting with the right core elements to create a foundation for long-term growth.
Whether you want to be part-time or take on 30+ clients a week and bring on an Associate Coach, the first step is creating a foundation to set you up for personal success and grow with you.
“I wanted to express my deep appreciation for your program. …I am truly grateful for all of the resources and information that you have provided. I feel that I have everything I need to overcome my fears and begin my business!”
"I know health and wellness coaching and was lacking in business and marketing skills. Because of that, I sought Jen’s assistance. Jen’s expertise with business, marketing and the health and wellness field was evident. Wellspired Co. comes highly recommended for other wellness companies looking to grow!”
NBC-HWC, Health & Wellness Coach
When it comes to owning a business, it's not a place to shoot from the hip and hope that everything works out.
The more clarity you have in the beginning of your business the better you will be able to:
Set realistic expectations for yourself & your business - which means less burnout & more alignment.
Attract the clients you love to coach and are happy to pay you for your services.
Present yourself as the trusted professional that you are. (You didn't go through all that training for nothing!)
The reality is that is take more than passion and a dream to own a successful coaching practice. You need a strategy - but not just any strategy - we call it the "Made-for-YOU marketing plan".
Know exactly where your dream clients will find you and how to connect with them.
Market your coaching practice in a way that feels authentic and in alignment with your values.
Build your "Circle of Influence" from the start so you can ramp up with more clients, faster. when you're ready to launch.
Launching your practice today doesn't mean going from zero to fully booked with clients. Building your Coach Confidence Plan means you can start and grow a confident coaching practice at the pace that feels best for you.
Create and validate your stand-out coaching process so you know with full confidence that it's worth every penny you charge (and your clients agree!).
Know exactly how to take someone from interested to onboarded with ease while setting the stage for a productive and committed coaching relationship (aka - sell your coaching without feeling like you're selling!)
Cut out the guessing game of creating a coaching practice and build a business that
aligns with your values, lifestyle goals, and attracts your perfect clients in as little as 16 weeks!
You'll have an expert side-by-side with you to help you create a clear vision for your business, who you serve, and how your business will thrive.
Join monthly live Skill Clinics with industry experts that will help you get even stronger client outcomes & results with topics around coaching processes & stucture, coaching presence, business & marketing workshops.
These Skill Clinics are your next step in becoming an advanced health & wellness coach and building additional skills that help you stand out from the rest.
Building a business has many similarities to coaching, in that you need to create a vision of what you want before you will know the right path to getting there.
In this module, you'll not only develop your vision for what you want your business to look like, but how you want it to operate, and all the other details that go into creating a sustainable, healthy business.
You'll spend time reflecting on your personal values and identifying why those matter in your business.
Then, you'll use the roadmap worksheet to create a complete plan for your business.
One of the best parts about owning your own business is getting to determine who you want to work with in your practice.
But, this is one foundational piece in your business that can accelerate your success, or slow it down - so you want to make sure you nail it on the head the first time.
During this module, you'll learn how to create an ideal client profile and how to validate whether or not this ideal client type will be the springboard you need in your business to help you get started.
This is the module that will transform your dream into a reality! We'll walk through everything from registering your business with your state to choosing the right insurance to setting up how you're going to get paid!
You'll get access to our comprehensive Business Setup Checklist that will walk you through the right steps so you can efficiently set up everything you need to get started.
Once you business is established, protected and registered, it's time to set up the system that make it run.
In this module, we'll go through the 5 types of systems every business needs, as well as the essential business systems you need to set up before you can take on your first client.
Then, we'll walk through each of these systems together so you know exactly what to do when you're setting them up.
This module is the key to why some businesses thrive and some don't. When you have the right processes set up in your business, it feels like you have an entire team helping you out, even when it's just you!
In this module, we'll walk through the critical processes you need to establish in your business from the start so you can build a business that is sustainable with your lifestyle goals.
If you've ever wondered how you're going to stand out against all the other coaches in the marketplace, this module is your answer!
In this module, you'll learn how to put together an effective coaching offer that sets you apart from the crowd and helps show the value you provide to your clients beyond your sessions.
You'll walk away from this module with a solid offer strategy that will excite your ideal clients and encourage them to reach out to schedule time with you!
This is where we take your business to pro status so you get noticed as soon as you start accepting your first clients.
By the end of this module, you'll have a coaching offer that helps you clients stay more engaged, achieve stronger outcomes, and actually feel easier for you to coach! We'll talk about what "client experience" is, how is can be a major accelerator for your business, and put some key elements into your business so you stand out.
Marketing strategies are not one-size-fits-all, which is why this module is especially useful for coaches!
Don't like social media? No problem.
Would rather stay away from video? You can do that!
Looking for a way to have a creative outlet in your business? Perfect!
No matter what your preferences are, this module will help you put together a personalized marketing plan that will help you bring in clients while also feeling great about how and when you're showing up.
This module is a student favorite as we dig into creating those essential visual materials needed for potential clients to learn about who you are and how you can help them.
In this module, we'll talk about the options to take this on yourself, or delegating this out if design isn't your forte.
By the end of this module, you'll be ready to show your new coaching practice off for the world to see!
It's time to celebrate! In this module, you're ready to open your coaching practice up to the world and start taking on your first clients!
We know this is an exciting, yet intimidating step, which is why we're right by your side as you shake off the jitters and show the world how you help.
In this module, you'll learn ways to make a buzz about your new business and start booking your calendar with consults!
At this point in the program, you're in full action-mode! You'll be implementing your marketing strategy, scheduling meetings, and spreading your wings as a full-on business owner!
In this module, you'll set and complete some key action items to move your business forward and build momentum. We'll review the work you've done to put together your process so that you're first clients feel like you've been doing this for years!
In this final module, we'll touch on building momentum in your business through consistent daily actions that intentionally move your business forward.
We'll cover when to raise your prices, when to look at expanding your offers, and other considerations as you begin to book up your calendar!
Join upcoming monthly LIVE Advanced Coaching Classes & Workshops.
A recording will be provided for each class in case you cannot make it live, or you want to go back and watch it again.
Build your coaching confidence from the start as we explore assessments & creative approaches to helping your clients stay motivated and on track with their goals.
When you’re just starting out with your own coaching practice, it can feel tricky to know how to respond when a client shares something that just isn’t true, like a fad diet, a viral wellness claim, or advice they saw online.
You want to stay professional and client-centered, but also feel confident speaking up.
In this class, you’ll learn a clear, step-by-step framework for navigating misinformation in session, along with practical language you can use right away to stay in scope and maintain trust.
You’ll leave with strategies to gently challenge harmful beliefs, protect the coaching relationship, and feel more grounded in your role.
Live class is Tuesday, June 17th at 12:00pm CT - You will also receive the recording in case you cannot make it live.
Approved for 1 CEU through NBHWC
You've probably seen imposter syndrome show up in your clients, and maybe even in yourself. Clients might resist praise, downplay their wins, or question whether they’re “really” making progress, even when you clearly see their growth.
In this class, you’ll learn how to explore imposter syndrome in a way that’s coach-centered, scope-aligned, and supportive of real identity shifts.
You’ll practice naming it without pathologizing, discover tools to stay present in those moments, and reflect on how your own doubts might show up in session.
You’ll leave with greater clarity, confidence, and the coaching skills to hold space for self-doubt - without getting stuck in it.
Live Class is Thursday, July 17th at 12:00pm CT - You will also receive the recording in case you cannot make it live.
Approved for 1 CEU through NBHWC
Coaching Peers That Become Friends
Plus, you'll also get 2 months 4 months of access inside our Wellspired Coach Growth Membership, filled with lively conversations from health and wellness coaches who are actively building their coaching business & beyond!
NOW IS THE TIME TO CREATE
THE COACHING BUSINESS OF YOUR DREAMS.
Here's What Sets Wellness Coach Business Academy Apart...
It's so much more than a business. It's a PRACTICE.
In our live group format, you'll follow our WellPractice Success System - our proven business-building framework that helps coaches create a client-centered, values-aligned practice that supports their lifestyle goals and long-term vision for success.
We get it, starting a business of any kind can feel a little scary and lonely at times, and creating a health & wellness coaching business is no exception. When clients are the only people you connect with in a day, it can feel like you're on an island where no one can relate to what you're going through.
That's why we created a community like none other in the health and wellness coach & mentorship space.
So whether you're looking for insight on how to choose a niche, how much to charge, feedback on a brochure you created, or motivation to keep you going...
Our community is there for you.
our community & support when you join WCBA.
When our students need to connect with someone or get inspiration for their business, this is where they go!
Our community is truly the best for certified health and wellness coaches when it comes to building your business.
Ask questions in a safe space, celebrate your wins when no one else in your life gets it, and find like-minded peers who will quickly become life-long friends.
When it comes to getting stuff done in your business, doing it alone is, well, boring.
That's why we've created a place for you to land each week with out community to set your intentions and get to work - whether it's working on marketing materials, sending referral connection emails, or outlining your upcoming workshop, we're here to make it fun and connect with friends while you're there!
As a certified coach, we know you're amazing at helping others with lasting behavior change, but when it comes to tech, it's not something we're taught during our certifications and trainings.
That's where we come in! Pop onto a tech support call to get your questions answered quickly, whether it's setting up your Google Workspace, adding templates to your email system, or figuring out how to publish your website.
If social media feels overwhelming to you, this bonus is for you! Create your social media strategy and start posting with our post templates created just for new coaches!
This checklist walks you through every step of setting up a legally sound and protected business - and in the right order - saving you time and hassle.
Simplify pricing with the Wellness Coaching Services Pricing Calculator. This tool helps you set clear, sustainable rates by factoring in your time, expenses, and goals—so you can confidently price your services and grow your business.
This is one of our most popular tools for our clients to help them generate referrals when they're just starting out!
Yay! You signed your first client... now what? This mini-course includes my exact process for onboarding new clients, setting expectations, and creating a great client experience so they will rave about you to their friends and family (the best kind of referrals)!
Learn how to confidently lead discovery calls that convert! In the Nail Your Discovery Calls Masterclass, you’ll master strategies to build trust, communicate your value, and turn prospects into loyal clients with ease.
Struggling to find clients? The Consistent Clients Marketing System teaches you a simple, repeatable process to attract, engage, and convert your ideal clients—so you can grow your coaching business with confidence and ease.
Gather impactful testimonials with ease using The Ultimate Client Testimonial Form & Masterclass. Learn how to collect meaningful client feedback, craft compelling testimonials, and use them to build trust and grow your coaching business.
Get 4 Months of FREE Access to the Wellspired Membership! Enjoy exclusive resources, expert coaching tools, and a supportive community to help you grow your business, refine your skills, and achieve your goals.
NBC-HWC, Health & Wellness Coach
You're a Certified Health & Wellness Coach.
You're ready to start your own coaching practice.
You want to create a business that works with your strengths, values, and lifestyle.
You've been trying to get your business up and running but you keep getting stuck.
You're committed to doing the work and getting a little uncomfortable in the process.
You want a supportive community and knowledgeable guidance to help you stop second-guessing and feel confident about the business you're building.
In 2017, I left my 13-year promising corporate career in digital marketing to pursue my passion as a Wellness Coach.
People thought I was making a big mistake...
But, if you know one thing about me, it's that I'm driven, and I couldn't shake the idea of having my own business helping others be and feel at their best.
When I started my coaching practice, I was soon met with a lot more alone time than I had imagined. What I didn't have was a community of like-minded coaches to support me and cheer me on as I trekked through the journey!
I was quickly met with a healthy dose of impostor syndrome and spent most of my first year building (and rebuilding, and tweaking) a website, writing blog posts, and scrolling social media... Did I need a complete online presence before I could start coaching? Heck no! I went back to what I knew because I didn't have a community to lean on.
Jump forward to 2022, and I've owned my coaching practice for 5 years, brought on two Associate Coaches, and coached hundreds of clients. I only wish I had the knowledge and confidence back then that I have today about what it takes to create and grow a coaching business.
In 2019 (without any knowledge of the impending pandemic), I started Wellspired Co. and thought it would be a small consulting business to help other coaches, and let's just say the rest is history! Since then, we have evolved our mission to empower health and wellness professionals to grow their business skills and professional skills so they can be a fully-booked and highly sought-after practitioner while creating greater impact for our communities that surround them.
It has been one heck of a ride!
Here's the thing... I wholeheartedly believe Certified Wellness Coaches are needed more than ever in this world we live in today. People need us. People need YOU.
That's why I decided to take all the tools and resources I've used over the years to build my coaching practice and put it all together in a program that will simplify the process of getting your business started so you can start helping people achieve their wellbeing goals faster and easier while knowing you are taking all the right steps!
I strongly believe starting your coaching practice doesn't have to be complicated (and you don't need to spend a year creating an online presence!).
If you're ready to create a business you LOVE, I can't wait to help you get started!
Pre-approved for 21 Total CEUs through NBHWC!
CE-000083-1 + 6 Expert Classes
12 Modules of on-demand step-by-step videos, workbooks, cheatsheets, templates, and more! ($4,997 Value)
Dedicated Business Coach in a group chat to ask questions anytime & get the answers you need. ($900 Value)
Monthly Expert Classes to help you go even deeper & expand your coaching confidence. (CEU Approved) ($200 Value)
8 Live Group Business Coaching Calls (2x per month) ($600 Value)
Lifetime Program Access to all materials through our student learning portal (Priceless!)
Exclusive Private Community just for WCBA students to ask questions and get support ($150 Value)
And These Limited-Time Bonuses!
BONUS #1 - The Beginner's Guide to Social Media for Wellness Pros ($200 Value)
BONUS #2 - The Business Startup Essentials Checklist ($249 Value)
BONUS #3 - Wellness Coaching Services Pricing Calculator ($49 Value)
BONUS #4 - The Client Referral Generator System ($200 Value)
BONUS #5 - The Seamless Client Onboarding System ($250 Value)
BONUS #6 - Nail Your Discovery Calls - Masterclass
(CE Approved) ($49 Value)
BONUS #7 - The Consistent Clients Marketing System ($397 Value)
BONUS #8 - The Ultimate Client Testimonial Form & Masterclass (CE Approved)($49 Value)
BONUS #9 - 2 months 4 months of The Wellspired Membership ($78 Value)
pay-in-full
& save
$279
NEW Easy Start Plan!
Start today for only
followed by 11 monthly payments of $179
We know how investing in your business when you're just getting started can feel like a big deal, but we are so confident that this program will help you build the coaching business you love!
For that reason, we're giving you 7 days to try out the program. If you decide it isn't the right fit for you, for any reason at all, simply email us at [email protected], and we'll refund your money, no questions asked.
No. You do not have to be a Nationally Board Certified Health and Wellness Coach to join this program, but it is recommended that you are certified with another governing coaching organization, like ICF, or are planning to become an NBC-HWC. Our program adheres to the NBHWC code of ethics.
Setting aside just 60-90 minutes a week is all you need to take turn your dream of owning a coaching business into reality.
We are here to help you succeed, which is why we created our co-working & peer connection calls. These calls are designated time on your calendar each week, where you join a Zoom call, set your intentions on what you want to get done, and then go do it! We utilize the concepts of "body doubling" for these calls, which help increase production and motivation to get to work and stay focused!
Yes! You can start your business even before you are certified and begin working on everything we'll be learning together throughout the program. The only small difference is that you may not be ready to announce your business yet, but many of the marketing strategies we'll be teaching you to attract new clients can also be used to book practice sessions needed for your certification!
Our bi-monthly co-working sessions are a chance for you to connect with other students and alumni on Zoom who are there to be your sounding board, mini focus group, or work buddies to help you stay focused and get stuff done! Co-working sessions are led by one of our team members (NBC-HWC's and WCBA Alums), who start off each session with an intention setting mindful moment, focus-inspired music, and a timer to help you get up and stretch.
Our students and alumni love the weekly co-working sessions and we know you will, too!
Tell me about the Tech Support Calls
We know tech can be the hardest part of this process, which is why we created this additional resources included in our program, so you can get the answers you need and keep moving on with building your coaching practice.
If you ever get stuck with any tech in your business (which usually doesn't happen because of our detailed tech walkthrough & setup videos), you can schedule a call to meet with one of our team members to help you get unstuck and move on with the good stuff!
Yes! WCBA is an approved continuing education program for the NBHWC for 15 credits (CE-000083-1), and the 4 Monthly Expert Classes are pre-approved for 1 CEU credit each, totaling 19 NBHWC CEU credits. Upon completion of the program and classes, there will be a short survey you are required to complete in order to receive your certificate of completion.z
Plus, when you watch out free training, 5 Steps to Jump-Start Your Wellness Coaching Business (approved for 1 CEU), you can earn a total of 20 CEUs!
No worries! We know life happens. All of our bi-monthly group coaching sessions are uploaded into the Learning Portal for you to watch the recording while you're in the program. Makeup calls are not available for missed calls.
You should plan to be ready to invest in your business when you first get started. You'll need to prepare for costs around registering your business with the state (~$50 one-time) and insurance (~$100 - $400 per year).
Throughout the program, we do our best to provide a couple of options for different systems (some are free, and some have a monthly subscription) depending on the features and the budget you have.
But don't worry, we'll break all of this down during the program, and help you determine what you need to buy now, and what can wait.
Every coach is different depending on their goals and commitment to the program. Although we can't make any promises or guarantees on earnings, most students can make back their investment with the first 1-2 clients they work with in their business.
We have a 7 day risk-free guarantee. If for any reason you decide in the first 7 days that the program isn't right for you, simply email us at [email protected], and we'll give you a full refund, no questions asked.
Refund requests after 7 days up to 30 days will receive a 75% refund, less a $250 admin fee. No refunds will be granted after 30 days.
Being a business owner can be lonely. I know, because I've been there. When I finally started gaining momentum in my business, I realized a key to my success was the support system I had created around me.
Don't let it take you as long as it took me to find out how valuable a community of supportive peers can be. With Wellness Coach Business Academy, you not only have an invaluable community, but you also have the knowledge and expertise of a Business Strategist & NBC-HWC to give you the steps you need to succeed.
If you were going to bake a new cake recipe, you wouldn't invest all that money to buy the ingredients and the utensils to cook the recipe, but then waste everything because you didn't read the instructions. Why?
Because the key to a perfectly baked cake is to follow the instructions, step-by-step.
Wellness Coach Business Academy is the step-by-step support that will help you create and grow a thriving practice that is aligned with your values, your lifestyle, and the people you love helping.
There will inevitably be questions along the way, and instead of using your business as an experiment, you can make this investment now and create a business you love instead of wasting time guessing what you need to do next, and instead, build your ideal, thriving, successful practice in as little as 16 weeks.
And you'll have my support right alongside you the whole way through! I can't wait to see you there!
Cheering you on,
Pre-approved for 21 Total CEUs through NBHWC!
CE-000083-1 + 6 Expert Classes
All classes & group coaching sessions are recorded .
12 Modules of on-demand step-by-step videos, workbooks, cheatsheets, templates, and more! ($4,997 Value)
Dedicated Business Coach in a group chat to ask questions anytime & get the answers you need. ($900 Value)
Monthly Expert Classes to help you go even deeper & expand your coaching confidence. ($200 Value)
8 Group Coaching Calls (2x per month) ($600 Value)
Lifetime Program Access to all materials through our student learning portal (Priceless!)
Exclusive Private Community just for WCBA students to ask questions and get support ($150 Value)
BONUS #1 - The Beginner's Guide to Social Media for Welless Pos ($200 Value)
BONUS #2 - The Business Startup Essentials Checklist ($249 Value)
BONUS #3 - Wellness Coaching Services Pricing Calculator ($49 Value)
BONUS #4 - The Client Referral Generator System ($200 Value)
BONUS #5 - The Seamless Client Onboarding System ($250 Value)
BONUS #6 - Nail Your Discovery Calls - Masterclass (CE Approved) ($49 Value)
BONUS #7 - The Consistent Clients Marketing System ($397 Value)
BONUS #8 - The Ultimate Client Testimonial Form & Masterclass (CE Approved) ($49 Value)
BONUS #9 - 2 months 4 months of The Wellspired Membership ($78 Value)
pay-in-full
& save
$279
NEW Easy Start Plan!
Start today for only
followed by 11 monthly payments of $179
Limited-Time Option
to Join
Then, 11 monthly payments of $129 starting May 21st.
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