ENROLL TODAY TO GET THESE BONUSES
Spring enrollment is now open.
Live classes begin May 27th, and enrollment is limited to 20 coaches - Join now.
Build a Successful
Coaching Business.
Wellness Coach Business Academy is a group business coaching program for certified health and wellness coaches who are ready to turn their certification into a successful professional private coaching practice.
FORMAT:
HYBRID:
SELF-PACED
+ LIVE CLASSES
SUPPORT:
GROUP & INDIVIDUAL SUPPORT
CEUs:
21 CEUS
(Pre-Approved through NBHWC)
Earn up to 21 CEUs through NBHWC
CE-000083-1 + Bonuses
"Wellness Coach Business Academy gave me a clear roadmap.”
WCBA gave me a clear roadmap for all the systems I needed and tutorials on how to get them in place.
Nicole F.
You worked hard to become a certified health and wellness coach.
You learned how to coach, support lasting change, and help clients make meaningful progress in their health and life.
But once your certification was over, a whole new set of questions showed up.
That’s where so many coaches get stuck.
If your coaching certification covered everything you needed to become a great coach, but only lightly touched on what it takes to build a professional private practice, you’re not alone.
Building a practice that’s made to last requires a different set of business, messaging, and client experience skills than most coaching training programs have time to fully cover.
And that makes sense - Not everyone in your certification program wants to have their own coaching business.
But you do.
And that’s exactly why you’re here.
Why So Many Coaches
Feel Stuck in Their Coaching Business
You did the hard work to become a coach.
You completed the training. You earned the certification. You built the skills. You started imagining the kind of practice you wanted to create and the people you wanted to help.
Then came the part no one really prepared you for:
Building the business.
And suddenly, the path forward feels a lot less clear.
The "Belief Challenge":
At first, it may have seemed simple enough.
Create a website. Post a few times on social media. Tell people you’re a coach. Wait for clients to reach out.
But when that doesn’t happen right away, the doubt can get loud, and it's easy to start questioning if this is possible for you.
The "Misalignment Challenge":
A lot of marketing advice tells you to post more, follow trends, make viral videos, and stay visible everywhere all the time.
For many professional health and wellness coaches, that doesn’t feel aligned with the work you’re here to do.
You want people to understand the value of coaching and feel confident taking the next step.
And if a strategy feels misaligned from the beginning, it’s going to be hard to stay consistent with it over time.
The "Messaging Challenge":
You know coaching is powerful.
You’ve seen what happens when someone feels heard, supported, and able to move forward with more clarity and confidence.
But explaining that value to someone who has never worked with a coach before can feel surprisingly difficult.
Without figuring out how to overcome these challenges, you'll be stuck in a spiral of self-doubt, resistance, and feeling like no one really understands what you do.
The biggest challenge is that all of these decisions are being made around one question:
How do I get more clients?
But they don’t take into account the bigger picture:
Your Values
Alignment
Your Business
Skills & Experience
Your Long-Term Life Goals
Sustainable Business Growth
Because the truth is, it's not just about getting clients.
You also need to know how to grow a coaching practice so it aligns with your life goals & vision.
Otherwise, what's the point?
When that bigger picture is missing, you may get a few clients here and there, but never build the consistent momentum you know is possible.
And as tempting as it is,
the "copy and paste" approach doesn't work...
A successful wellness coaching practice is not built by copying generic coaching packages, frameworks, or business advice.
And, it's not built by watching what another coach is doing and trying to do it for yourself.
It’s built by creating the right practice model for you, your clients, your strengths, and the kind of business you want to run.
That means the “best” coaching practice isn't what someone else is building.
The best practice model for success and growth is the one that aligns with your values, strengths, lifestyle goals...
And it's the one that helps you create the impact and transformation your clients are looking for right now.
That’s Why We Created The
WellAligned Practice Method™
Our signature practice-building method for certified health and wellness coaches who are ready to launch & grow a successful coaching practice without losing sight of why they became a coach in the first place.
Instead of pushing you into a one-size-fits-all business formula, the WellAligned Practice Method™ gives you a clear path for building a professional practice that reflects your strengths, values, and lifestyle goals.
So you can feel more confident in the business side of coaching, create transformational change in your clients’ lives, and build a practice that supports the life you’ve been envisioning.
When You Have a WellAligned Coaching Practice...
It’s easier to explain what you do and why it matters.
Generating client interest feels more natural.
Your marketing becomes more consistent because it finally feels like you.
Your client experience feels more professional from the very first touchpoint.
Your confidence grows because your business reflects your strengths, values, and vision.
Instead of piecing it all together...
Let's build your successful coaching practice together.
One that feels like it was perfectly made for you...
It's time to build your WellAligned Coaching Business with...
Wellness Coach Business Academy
Wellness Coach Business Academy is a live group program for certified health and wellness coaches who are ready to turn their certification into a successful coaching business that aligns with their strengths, values, and lifestyle goals.
This is where your certification becomes the foundation for a real private practice that’s ready for paying clients and built to last.
Don't Take It From Us...
Here's What Other Coaches Are Saying
Before joining Wellness Coach Business Academy, I really wanted help getting started, and have a road map and a plan. I had been through another program a couple of years ago, and it was ok, but way too soon for me - I needed to focus on my course and board certification. I wanted to go through this again with others for accountability, so I was excited Wellness Coach Business Academy was a small group format!
I also really liked that it was encouraged for students to be NBC-HWCs. With the other program I completed, it was open to anyone and there was a lot of unprofessionalism. As a result of going through WCBA, I got my LLC set up, and legal stuff together. I'm getting the core systems in place so that when someone is ready for coaching, I can confidently work with them! WCBA was definitely helpful!
- Robin W., NBC-HWC
When I opened my private practice by myself in 2019, I had a business plan, I figured out a basic website, I was learning about the legalities of owning a business like this, doing some market research to figure out my pricing and packages, but honestly it felt a little hodge-podge at the time (for me!).
It was then that I joined Wellness Coach Business Academy.
I began to see the benefit of niching down from my "I'll help anybody!" to something so much more clear - but also - VALIDATED! And by this I mean, I found the people - the problem - and the words to describe to the people who were willing to pay for it - why I specifically mattered in their health journey.
It suddenly became much less of a demotivating haul or push up a big hill, and things became so much easier at that point. I felt aligned with what I was doing and my community could see that. I began getting more business because of that, and people showed me they valued me. The tools from WCBA are continually relevant in my work, and I'm grateful for the community of Wellspired Co. to keep me motivated to make a difference using what I uniquely bring to the health coaching field.
- M.H., NBC-HWC
Before joining Wellness Coach Business Academy, I felt too overwhelmed and didn’t know what to work on or where to start with my coaching business. I was a little nervous about how the program would be structured and whether it would work for me, but it did!
The most impactful things for me were working through my Ideal Client Avatar (ICA), understanding how to set up my business, and learning how to market. I hadn’t done any other business programs before. From Jen’s free Jumpstart course, I felt like I could trust her. She’s genuine, and that’s what made me sign up.
Today, I have about 15 clients and feel comfortable marketing and continuing to move forward with my business!
If someone is on the fence about joining WCBA, I would say definitely do it! You’ll learn so much and have a safe place to ask questions, along with a supportive community.
- Dannette G., NBC-HWC
Before joining Wellness Coach Business Academy, I didn’t know where to begin or how to go out on my own. I had always coached within corporations as part of a health coaching team. That was all I knew.
The most impactful things for me were setting up systems that I can confidently use to run my business behind the scenes, gaining a deeper understanding of my target market, not just who they are, but their problems and hopes for the future, and feeling confident that I can now market and speak directly to them.
I would not be here today if it weren’t for this program, lots of prayer, and a faith-over-fear mindset.
Before I started WCBA, I was only dreaming about starting a business. Now I have an official LLC, marketing materials, and I’m running my beta with my first five clients as part of my soft launch!
If someone is on the fence about joining, I would say this program will give you the support, tools, and resources you need to start your business and begin growing it.
- Angela W., NBC-HWC
What really attracted me to WCBA is that most programs will give you the formula, but they do not help with implementation. WCBA stood out because it helps with implementation and also gives you lifetime access to the program. Prior to the program, I didn’t even have a business name or LLC.
I am so much further along than I would have been without WCBA. I now have the structure and systems in place and can take on clients. The program laid things out extremely well.
If someone was on the fence about joining the next round of WCBA, I would tell them that there is a hard way and an easy way. You will have to put in effort either way. However, the easy way is with WCBA, which serves as your business coach. You don’t have to do this all alone!
- C.P., NBC-HWC
Wellness Coach Business Academy is designed for certified health and wellness coaches who are ready to build a trusted, professional private practice.
This program is a strong fit if you want support turning your certification into a real coaching business that feels clear, credible, and ready for paying clients.
Wellness Coach Business Academy is
for Coaches Who Want to...
Build a private practice that honors your values, strengths, and lifestyle goals
Create a trusted and professional client experience that helps then get real results
Make confident decisions about their niche, pricing, messaging, and business setup
Grow with structure, mentorship, and accountability instead of guessing your way through
Whether you’re newly certified, preparing to leave a coaching job and branch out on your own, or already seeing a few clients and ready to build a stronger foundation, this program was created to help you do it in the right order—with support every step of the way.
Once You Graduate From
Wellness Coach Business Academy,
You’ll Have…
A professional
private practice you feel
proud to share
A coaching offer that clients ask about and get real results from
Clear messaging that helps the right clients understand your value
Confidence in your
pricing, visibility, and
business decisions
Systems & a sustainable business structure that will help you provide an exceptional client experience without burning out
A professional coaching practice & marketing plan you'll use consistently to keep growing with clarity and trust
What’s Included
Inside The Academy
Wellness Coach Business Academy is designed to give you the structure, support, and flexibility to build your private practice in a way that works for you.
#1
A 4-Phase Self-Paced Program
12 modules complete with video lessons, tutorials, and workbooks designed to help you build your coaching practice using the WellAligned Practice Method.
#2
Six Months of Live Coaching,
Workshops, and Private Practice Mentorship
Get live support through bi-weekly group coaching calls, implementation workshops, and twice-monthly co-working calls designed to help you keep moving forward with clarity and momentum.
#3
Personalized Progress Reviews
and Feedback
Receive four progress and feedback reviews from your business coach, Jen Wright, so you can get thoughtful guidance on your work, whether you’re attending live or completing the program on your own schedule.
#4
A Private WCBA Student Community
(not on social media)
Ask questions, connect with other certified coaches, and stay supported inside a private community built for this work.
#5
Unlimited Access to the WCBA Program Materials
Move at the pace that works best for you and return to the curriculum, tools, and resources whenever you need them. You'll also receive unlimited access to future program updates.
#6
21 CEUs (Pre-Approved through NBHWC)
Continue your professional development while building the business side of your practice. (15 Program CEUs + Bonus CEUs)
The Details
The Self-Paced Modules
The Wellness Coach Business Academy modules aren't just something you go through once and forget about. They were created to become your professional field guide, so you can keep coming back to them as you reach new growth milestones in your business.
The modules have been broken down into four carefully organized phases to help you find what you need quickly and easily.
Phase 1
Design Your WellAligned Business
In this phase, you’ll define the vision for your coaching practice, clarify who you want to serve, and begin shaping a business model that aligns with your values, strengths, lifestyle goals, and long-term vision for your work.
What's Inside The Modules:
Clarify your practice vision and business goals
Identify your best-fit coaching niche
Understand what your ideal clients want and need
Shape the foundation of your WellAligned Practice
Choose the direction that feels both strategic and sustainable
By the end of this phase, you’ll have a clear direction for your coaching practice and a stronger understanding of who you serve, how you help, and what kind of business you are building.
Phase 2
Build Your Private Practice Experience
In this phase, you’ll turn your coaching skills into clear, client-centered offers that communicate the value of your work and help potential clients understand how coaching can support them.
What's Inside The Modules:
Design coaching offers that match your client’s goals and readiness
Create your signature coaching package
Explore intro offers, workshops, and additional pathways into your practice
Price your services with more clarity and confidence
Build an offer suite that can grow with your business
By the end of this phase, you’ll have a clear coaching offer and a stronger plan for how clients can begin working with you.
Phase 3
Create Your WellAligned Marketing Plan
In this phase, you’ll create the systems and client experience pieces that help your practice feel professional, organized, and ready for paying clients.
What's Inside The Modules:
Map the client journey from first connection to next steps
Create inquiry, consultation, and onboarding systems
Set up the essential tools and documents for your practice
Strengthen your client experience and referral pathway
Build simple systems that support consistency without overcomplicating your business
By the end of this phase, you’ll have the core systems in place to welcome clients with more confidence and clarity.
Phase 4
Expand & Scale Your WellAligned Coaching Practice
In this phase, you’ll learn how to talk about your work, build trust with potential clients, and create a simple marketing plan that feels aligned with your strengths and your audience.
What's Inside The Modules:
Clarify your message so potential clients understand your value
Choose discovery channels that fit your strengths and season of life
Create content, conversations, or referral pathways that build trust
Invite potential clients into your offer without relying on pressure
Build a realistic plan for continued practice growth
By the end of this phase, you’ll have a values-aligned marketing plan and a clearer path for connecting with potential clients.
Once you enroll, you’ll receive the full module-by-module curriculum inside your student portal, along with clear instructions for submitting your personalized reviews and feedback checkpoints throughout the program.
Every phase includes a Mindset Moments, Skills Labs, and Welly AI Study Buddies
to help you move through each step with more ease and confidence.
All designed to go at the pace that works best for you.
Plus, You’ll Receive These Bonuses Along the Way
Tools, templates, and bonus resources to help you build, refine, and grow your coaching practice.
Launch Strong: Social Media Templates
$197 Value
Canva Website + Welly AI Assistant:
Website Copy Writer Edition
$197 Value
Business Startup Essentials Toolkit
$249 Value
Client Referral
Generator System
$200 Value
Seamless Client Onboarding Toolkit
$250 Value
Ultimate Client Testimonial Form and Masterclass
$250 Value
Progress-Based Bonuses To Keep You Motivated
As you move through the program, you’ll also unlock additional support designed to meet you at the right stage of growth, including...
$354 Value
WELLNESS COACH BUSINESS NETWORK
You'll receive access to our global network of coaches who are building professional coaching practices with support, accountability, and community.
Inside the Wellness Coach Business Network, you’ll find mentor-guided conversations, even more resources, and connection with other certified coaches who understand the real work of building a practice.
$249 Value
WELLNESS COACH BUSINESS RETREAT
The Wellness Coach Business Retreat is our quarterly virtual summit featuring coaches, speakers, and industry experts who are shaping the future of professional health and wellness coaching.
As a Wellness Coach Business Academy student, you'll receive a complimentary All-Access Pass to this action-filled event on June 4th, giving you access to all the retreat sessions, expert-led training, replays, 6 CEUs, and additional practice-growth support beyond the WCBA program!
What Coaches Are Saying
Roadmap + Systems
“Before joining WCBA, I was struggling with the nuts and bolts of setting up an online coaching business, especially all the systems that are needed. Wellness Coach Business Academy gave me a clear roadmap for all the systems I needed and tutorials on how to get them in place. Other highlights in the program were working through developing a coaching program and the email templates that make it so easy to get started. For anyone thinking about joining WCBA, I would tell them to go for it!”
— Nicole F., Health and Wellness Coach
Small Group + Professionalism
“Before joining Wellness Coach Business Academy, I really wanted help getting started, and have a road map and a plan. I had been through another program a couple of years ago, and it was ok, but way too soon for me—I needed to focus on my course and board certification. I wanted to go through this again with others for accountability, so I was excited Wellness Coach Business Academy was a small group format. I also really liked that it was encouraged for students to be certified coaches. With the other program I completed, it was open to anyone, and there was a lot of unprofessionalism. WCBA was definitely helpful!”
— Robin Wagner, Wellness Coach
Hello, I’m Jen,
Founder, Wellspired Co.
Creator, Wellness Coach Business Academy
National Board-Certified Health and Wellness Coach
Certified Mayo Clinic Wellness Coach
NBHWC Ambassador & Committee Member
National Speaker & Practicing Health & Wellness Coach
Business & Mentor Coach
When I became a certified wellness coach, I was so excited to finally be doing work that felt meaningful and aligned with my purpose.
After leaving a long career in digital marketing to start my own coaching practice, I found myself navigating all the parts of private practice ownership that felt far less clear than coaching itself, like how to structure the business, how to create the right offer, how to talk about my work in a way people understood, and how to build something that felt professional, sustainable, and true to who I was.
Over time, I brought together my background in marketing with my work as a National Board-Certified Health & Wellness Coach, Mayo Clinic Certified Wellness Coach, and private practice owner to create a more thoughtful, aligned way for coaches to build.
That experience became the foundation for Wellness Coach Business Academy, so certified health and wellness coaches don’t have to piece it all together on their own anymore.
Ready to Build a Professional Coaching Practice That Turns Your Certification Into the Career You’ve Been Dreaming Of?
If you’re ready to stop piecing things together and start building a private practice with more clarity, structure, and support, Wellness Coach Business Academy is your next step.
Live classes start May 27th.
Choose from 2 cohort time options.
Start With The Self-Paced Modules As Soon As You Enroll.
4-phase, 12-module Wellness Coach Business Academy program
$4,997 value
6 months of live support and business mentorship
$2,000 value
Bi-weekly live group coaching calls
$600 value
Monthly live workshops and implementation sessions
$1,200 value
4 personalized business coach reviews
$600 value
Twice-monthly co-working calls
$450 value
Private student community
$500 value
Unlimited access to the program + updates
Priceless!
+ 21 NBHWC pre-approved CEUs (including 6 bonus CEUs)
+ Professional Wellness Coach Certificate
Investment
Total Value: $10,347
Regular Price: $4,500
Spring Cohort Special: $2,497
Or, get started for only $279 today, followed by 9 additional monthly payments.
Small Cohort Note
Enrollment is limited to 20 participants so each coach has the opportunity to receive meaningful support, feedback, and attention throughout the program.
A Simple, Risk-Free Way to Get Started
You’ll have 7 days from the cohort start date to decide if Wellness Coach Business Academy is the right fit for you. If it’s not, just email us within that window, and we’ll refund your investment in full.
FAQS ABOUT WELLNESS COACH BUSINESS ACADEMY
Frequently Asked Questions
Do I need to be certified to join Wellness Coach Business Academy?
Wellness Coach Business Academy is designed specifically for coaches who have completed a coaching certification or training program. However, you do not have to be nationally board-certified to join. We welcome health and wellness coaches across a variety of certifications and credentialing bodies.
What if I’m newly certified and haven’t started my practice yet?
That’s absolutely okay. Many coaches join WCBA right after certification because they want support building their private practice the right way from the start.
What if I already have a few clients?
You’re still in the right place. Many coaches join with a few clients already, but quickly realize they’re missing important pieces in their foundation, offer structure, messaging, or systems. WCBA helps you strengthen those areas so your practice feels more professional, clear, and sustainable.
What if I can’t attend the live calls?
You can still fully participate in the program. All coaching calls and workshops are recorded, and replays are made available within 1 business day. You can move through the program at your own pace and still submit your work for progress reviews and personalized feedback along the way.
How are the live calls scheduled?
Live group coaching calls are held every other week on Tuesdays at 12 PM CST, and live 90-minute workshops are held on your designated cohort time.
How long do I have access to the program?
You’ll receive lifetime access to the program materials, so you can revisit the curriculum, tools, and training whenever you need them. You'll also receive unlimited program updates, which makes the program a perfect field guide for coaches as you grow your business and reach new milestones.
Are there an requirements to enroll in the program?
There are no requirements to enroll in Wellness Coach Business Academy. We do recommend you have a laptop or desktop computer with internet access to use the program materials, join the live calls, and participate in the program.
Is this program self-paced or live?
It’s designed to give you both. You can participate live for real-time coaching, feedback, and support, or move through the curriculum at your own pace and still receive professional reviews and guidance along the way.
Are CEUs included?
Yes. Wellness Coach Business Academy is pre-approved through NBHWC for 15 CEUs. Plus, you’ll also receive access to a minimum of 6 bonus CEUs, which are included as part of your enrollment, which means you can earn 21 CEUs throughout the program.
Is this program right for me if I don’t want to rely on social media?
Yes. WCBA helps you build a practice that fits your strengths, values, and goals, which means you won’t be pushed into a one-size-fits-all marketing strategy that feels out of alignment.
During the program, you'll learn how to create your own WellAligned Marketing Plan, which is your path for continued growth in your practice. And because you're not forced into individual tactics, you can continue to refer back to your marketing plan as you reach new milestones and your coaching business grows.
What makes this different from other business programs?
WCBA was built specifically for certified health and wellness coaches. Instead of teaching generic business tactics, the program helps you build a professional private practice using the WellAligned Practice Method™ so you can create a business that reflects your strengths, aligns with your values, and supports the kind of client impact you want to have.
Unlike other programs that teach one specific strategy or set of tactics, Wellness Coach Business Academy starts with alignment of your values, strengths & lifestyle goals, and then matching the right strategy that works for you.
Wellness Coach Business Academy will meet you where you are at in your comfort level and business skills, and help you take steps to build your confidence as a private practice coach as you go through the program.
Why aren't you talking about making 6-figures as a coach?
At Wellspired Co., we think the “6-figure coach” message is starting to feel a little tired. (And honestly, a little gimmicky, too.)
We know financial goals matter. Coaches deserve to be paid well for their work, and building a sustainable practice means understanding your numbers.
But we also know revenue is not the only reason coaches choose this path.
Many coaches are here because they care deeply about the impact they can make. They want to do meaningful work, serve clients well, create more freedom in their lives, and build a practice that feels aligned with their values.
So yes, inside our programs, we talk about pricing, money mindset, offer structure, and how to build a sustainable revenue model for your coaching practice.
Whether your goal is a 6-figure business or a practice that supports your life in a different way, we’ll help you build a successful, ethical, and professional coaching business that actually fits the most authentic version of you.
How many people are in each cohort?
Enrollment is limited to 20 participants per cohort, so each coach has the opportunity to receive meaningful support, feedback, and attention throughout the program.
What is your refund policy?
You’ll have 7 days from the cohort start date to decide if the program is the right fit. If it’s not, simply email support within that window and your investment will be refunded in full.
Creating Your Dream Coaching Practice is More Fun Together.
You’ve already done the hard work of becoming a certified health and wellness coach. Now it’s time to build the private practice that helps you use those skills in a way that feels professional, aligned, and built to last.
You do not need to force yourself into a business model that doesn’t fit. What you need is the right structure, the right support, and a clear path for building a coaching practice you can trust and grow with confidence.
That’s exactly what Wellness Coach Business Academy is here to help you do.
You Don’t Need to Keep Piecing This Together on Your Own
You’ve already done the hard work of becoming a certified health and wellness coach. Now it’s time to build the private practice that helps you use those skills in a way that feels professional, aligned, and built to last.
You do not need more generic advice. You do not need a louder marketing strategy. And you do not need to force yourself into a business model that doesn’t fit. What you need is the right structure, the right support, and a clear path for building a coaching practice you can trust and grow with confidence.
That’s exactly what Wellness Coach Business Academy is here to help you do.